How Shame and Guilt differ when it comes to Marketing
Written by DaHee Han You鈥檇 be right in thinking that shame and guilt are negative emotions, but they can actually be used to create successful marketing campaigns. What marketers really need to know is that both emotions have different effects on consumers. Read full article: Digital Marketing, January 9, 2015
How shame and guilt can be used to your advantage in marketing
By DaHee HanThere are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.
L'茅pid茅mie d'ob茅sit茅: un 茅chec de la m茅decine?
Depuis 30 ans, les approches m茅dicales et di茅t茅tiques ont montr茅 leurs limites.
... "Derri猫re chaque ob猫se, il y a un individu, et cet individu ne peut 锚tre dissoci茅 de l'茅cosyst猫me dans leque il se trouve.", ajoute Laurette Dub茅, professeure 脿 la facult茅 de Management Desautels et pr茅sidente et pr茅sidente fondatrice et directrice scientifique du Centre de la convergence en sant茅 et 茅conomie de l'Universit茅 成人VR视频.
Shameful advertising
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.
...听Professor DaHee Han says:
Sugar Sammy gets last laugh with publicity stunt
One of the province鈥檚 best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.
...听鈥漈his is marketing 101,鈥� Robert Soroka, a marketing professor at 成人VR视频 said.
The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.
How to successfully use shame and guilt in advertising
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.
...听Professor DaHee Han says: 鈥淭o get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as 鈥楢re you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!鈥�
The granddaddy of all Canadian-U.S. trade disputes is about to rear its ugly head again
A recent dispute over 鈥渃ountry of origin labelling鈥� for meat products underscores the fact that Canada and the U.S. still have their share of trade disputes.
...听鈥淔or the first time in years, we actually see new housing starts in the United States past the one-million mark,鈥� said William Polushin, an international business expert and lecturer at the Desautels faculty of management at 成人VR视频.
Mathieu Darche 鈥� from the NHL to the corporate world
The Montreal native realized his boyhood dream of playing for The Montreal Canadiens. Armed with a marketing and management degree from 成人VR视频; Mathieu Darche is bringing that same determination to a new career in business.
Feeling Guilty or Ashamed? Think about Your Emotions before You Shop
Suppose you grabbed a few cookies before heading out to the grocery store and start to feel聽guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research, feeling guilty might find you comparing calories in different cartons of ice cream. Feeling ashamed might keep you from buying any ice cream in the first place.
Laundry & latt茅s: Hybrid spaces and beautiful business friendships
Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.
Ascent: A Practising Manager's Growth Mantra
Amit Chatterjee聽is the Managing Director of the Sartorius India group of companies since2002. He has been with the company since 1993. Sartorius AG (www.sartorius.com), is a 140-year-old German technology major listed on the German and French stock exchanges. A post graduate in Chemistry, Amit has a diploma in Practising Management from INSEAD, France and a Master of Management from 成人VR视频, Canada.
Thomas Lecordier returns to BCP as Executive Vice President
Alain Tadros, Chief Operating Officer of the Publicis Worldwide companies in Qu茅bec, announces the return of聽Thomas Lecordier聽to BCP and his appointment as Executive Vice President.
Professor Dotzel Wins 2013 Best Services Article Award
Professor Thomas Dotzel has won the 2013 Best Services Article Award at the 23rd annual Frontiers in Service Conference held in Miami from June 26-29, 2014. The award comes from the American Marketing Association鈥檚 Services Marketing Special Interest Group, an organization comprised of the world鈥檚 top services marketing scholars, and is designed to honour the best services paper across all journals in the prior year (2013).
成人VR视频 MBA Stephen Bailey in Air Canada En Route Magazine
Head of marketing at John Fluevog Shoes in Vancouver, Stephen Bailey scouts new store locations and conducts store visits across North America. When he's not working for one of Canada's favourite footwear brands (Air Canada rouge flight attendants wear Fluevog proudly), Bailey designs men's accessories with his wife for their company, Cursor & Thread.
Christine Lagarde, Joe Oliver, Christian Noyer, Lawrence H. Summers, Jean-Claude Trichet, Philippe Couillard and Several other Political and Economic Leaders to Open the 20th Conference of Montreal
Organized by the International Economic Forum of the Americas, the 20th聽edition of the Conference of聽Montreal聽will begin on聽June 9, 2014, under the theme of 鈥�Economy, Governance and Pension鈥�.
