Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
Authors: Han, D.,听Duhachek, A.,听Agrawal, N.听
Publication: Journal of Consumer Research听
础产蝉迟谤补肠迟:听
Measuring the Efficiency of Category-Level Sales Response to Promotions
Authors:听Trivedi, M.,听Gauri, D.K., Yu, M.听
笔耻产濒颈肠补迟颈辞苍:听Management Science, Vol. 63, No. 10, October 2017听听
础产蝉迟谤补肠迟:听
Unobserved heterogeneity in dynamic games: Cannibalization and preemptive entry of hamburger chains in Canada
Authors:听Igami, M., Yang, N.
Publication: Quantitative Economics听
础产蝉迟谤补肠迟:听
The evolution of an ICT platform-enabled ecosystem for poverty alleviation: The case of Ekutir
Authors:听Jha, S.K.,听Pinsonneault, A.,听Dub茅, L.
Publications:听MIS Quarterly: Management Information Systems
Exploring the Diversity of Virtues Through the Lens of Moral Imagination: A Qualitative Inquiry into Organizational Virtues in the Turkish Context
Authors:听Karakas, F.,听Sarigollu, E.,听Uygur, S.
Publication: Journal of Business Ethics听
础产蝉迟谤补肠迟:听
When one degree just isn鈥檛 enough
In 2010, after graduating from 成人VR视频 in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.
Professor Mukherjee appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research
Professor Ashesh听Mukherjee has been appointed 听member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research.听The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice.听The听
Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity
Authors:听Mukherjee, A.听& Lee, S. Y.
Publication: Journal of Advertising听
Abstract:
Marketing Corporate Social Responsibility: Tips for B2B enterprises
The new study by听Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, 成人VR视频 and听Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the听Journal of Marketing.
Companies and universities tackle obesity through pulses
To discover new ways of promoting pulses like lentils and peas to tackle obesity and undernutrition, the Desautels Faculty of Management at 成人VR视频 has launched a platform that enables companies and institutes to work together towards improving the nutrition of food products.
The Global Pulse Innovation Platform (PIP) aims to boost consumption of protein-rich pulses, a sustainable food product that helps prevent and manage chronic diseases such as diabetes.
Does CSR create shareholder wealth?
Due to increasing pressures on organisations to behave in socially responsible ways, corporate social responsibility (CSR) is becoming a 鈥渕ust have鈥� component of corporate strategy. This is a good development for the society at large as the massive rate of industrialization in the last century has placed a heightened burden on the limited resources our planet has to offer.
Socially responsible behavior boosts profit - if marketing is strong
That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business. According to a new study by Modi and Saurabh Mishra, an associate professor at 成人VR视频, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.
Corporate social responsibility and shareholder wealth: The role of marketing capability
Authors:听Mishra, S.,听Modi, S.B.
Publication: Journal of Marketing听
础产蝉迟谤补肠迟:听
Ultimate Campus Celebrity: Professor Ashesh Mukherjee
It's a busy time for both students and professors as final exams and grades loom upon us. But this week,听Her Campus 成人VR视频 was lucky enough to get a hold of Desautels's renowned consumer behaviour professor and DJ for an interview - Professor Ashesh Mukherjee!听
Read full article: Her Campus, December 12, 2015
Distinct threats, common remedies: How consumers cope with psychological threat
Authors:听Han, D.,听Duhachek, A., and听Rucker, D.D.听听
