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Saurabh Mishra appointed to Editorial Review Board of JAMS

Saurabh Mishra, Associate Professor in Marketing, has been appointed to the Editorial Review Board of the Journal of the Academy of Marketing Science (JAMS).

JAMS is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Fundraising could improve if tailored to social status

According to research by Desautels professor DaHee Han and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly.

Charities must re-think their marketing efforts

A Charity Times piece explores a research paper partly authored by Desautels Professor DaHee Han.

Spirals of Spirituality: A Qualitative Study Exploring Patterns of Spiritual Organizing

Authors: Fahri Karakas and Emine Sarig枚ll眉

Publication: Journal of Business Ethics, Forthcoming

Abstract:

5th Empirical and Theoretical Symposium for Canadian Marketing Strategy

On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries.

MCCHE is at the centre of efforts to support Indian pulse production

High fibre content, a low glycemic index, and ease of production make pulses an ideal crop for much of the developing world.

The supply and demand sides of corruption: Canadian extractive companies in Africa

Authors: Frederick Stapenhurst, Fahri Karakas, Emine Sarig枚ll眉, Myung-Soo Jo & Rasheed Draman

Publication: Canadian Foreign Policy, Vol 23, No. 1, 2017

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Charitable giving: the wealth factor

A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there鈥檚 a big difference between the charitable giving habits of the wealthy and the less privileged.

Un truc ultrasimple pour voler de succ猫s en succ猫s au travail!

A new study by Desautels Assistant Professor Nathan Yang explores how to attain short-and long-term goals, using the database of mobile weight-loss app Lose It! to track user information and success rates.

Social value and content value in social media: Two paths to psychological well-being

Authors: Jiao, Y., Jo, M.S., Sarigollu, E.

Publication:听Journal of Organizational Computing and Electronic Commerce聽

础产蝉迟谤补肠迟:听

How good marketing can make social responsibility profitable

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study鈥檚 authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.

Gene and environment interaction: Is the differential susceptibility hypothesis relevant for obesity?

Authors:听Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dub茅, L.

Publication:听Neuroscience & Biobehavioral Reviews

2017 SSHRC Connection Grant

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled 鈥淓mpirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions鈥�.

Business schools heed the call for more data-literate graduates

Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]

Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors

Authors:听Ertza, M.,聽Karakasb, F.,聽Sarig枚ll眉, E.聽

Publication: Journal of Business Research

Abstract: